DE

How to build a scientific community that actually matters

🎧 Listen to this episode: 🔔 Subscribe to the podcast🎥 Watch it on YouTube 📖 Or read the summary of the interview: In science marketing, few words are used as often — and as vaguely — as “community.” Every company wants one. Every campaign claims to build one. Yet few truly understand what it means to create a space […]

A new chapter for European biotech media

In 2014, I started Labiotech.eu because I felt Europe’s biotech industry deserved better media, more connected, faster, and more independent. A decade later, I find myself back where it all began: trying to strengthen biotech journalism in Europe once again. This time, though, I’m not starting from scratch. Together with my business partner, Michael Kuhrt, I’ve […]

What makes a killer life sciences website (and what most companies get wrong)

🎧 Listen to this episode: 🔔 Subscribe to the podcast🎥 Watch it on YouTube 📖 Or read the summary of the interview: When a potential investor, partner, or scientist visits your company online, your website is often their first impression. In the life sciences—where trust, credibility, and clarity matter above all else—that first impression can define whether someone chooses […]

Biotech rebranding done right: Lessons from a CEO who did it

🎧 Listen to this episode: 🔔 Subscribe to the podcast🎥 Watch it on YouTube 📖 Or read the summary of the interview: Rebranding is one of the most daunting marketing tasks a company can undertake. It challenges long-standing perceptions, requires buy-in across stakeholders, and risks alienating existing audiences if done poorly. Yet when successful, it can transform a company’s […]

From lab to Capitol Hill: How politics can make you a better science communicator

🎧 Listen to this episode: 🔔 Subscribe to the podcast🎥 Watch it on YouTube 📖 Or read the summary of the interview: Science doesn’t exist in a vacuum. It shapes our world, but it is also shaped by public opinion, funding decisions, and political battles. Yet most scientists—and many science marketers—are reluctant to step into political spaces, often dismissing […]

Why every science marketer needs a niche

Photo by Shruti Singh / Unsplash As science marketers and communicators, we often wear many hats. We’re curious, creative, and passionate about all sorts of complex topics, from genomics to AI, from lab tech to clinical trials. But when it comes to marketing, trying to speak to everyone is one of the fastest ways to […]

How to build a better B2B newsletter for scientific companies

🎧 Listen to this episode: 🔔 Subscribe to the podcast🎥 Watch it on YouTube 📖 Or read the summary of the interview: In a world where attention spans are shrinking and social algorithms decide what gets seen, the humble email newsletter might be the most undervalued asset in a life sciences company’s marketing toolkit. But according to Anis Fahandej-Sadi, […]

I’m leaving Labiotech — Here’s what comes next (it’s called Biotech Snap)

Photo by Phil Hearing / Unsplash ❝ 💡 Want to skip the details? Subscribe to Biotech Snap now Almost exactly 10 years ago — on June 25, 2015 — I officially registered my first company, Labiotech, in Germany. I was 24, full of ambition, and convinced that the European biotech industry deserved better media. Back […]

What biotechs can learn from CROs’ marketing — and vice versa

Photo by Anton Nazaretian / Unsplash Biotech companies and service providers like CROs, CDMOs, and consultants operate in different orbits. One side is building the next breakthrough drug. The other is selling precision, speed, and reliability to help those breakthroughs reach the clinic or the market. Because their business models are so different, their marketing […]